A/B Testing Built for AI

Stop Guessing. Start Measuring Your AI.

Var is the experimentation platform that tells you whether your prompts, models, and agents actually work better — with statistical honesty, not wishful thinking.

Experiment: GPT-4 vs Claude-3 Prompt Comparison
Customer Support Agent v2.1 Running
Variant A
72%
Variant B
65%
Statistical Honesty Multi-Objective Testing Replay Testing AI-Native Evaluation Version Control Bandit Experiments
Statistical Honesty Multi-Objective Testing Replay Testing AI-Native Evaluation Version Control Bandit Experiments
Trusted by AI Teams

Numbers That Speak

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Experiments Run
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Uptime SLA
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Avg. Quality Improvement
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Enterprise Customers

AI Decisions Made on Thin Evidence

Most teams ship AI changes the same way they choose lunch: gut feeling. Here is why that is dangerous.

Stochastic Outputs

The same prompt produces different responses every time. Small differences between variants disappear into natural variance, making traditional A/B testing unreliable.

Multi-Dimensional Quality

A variant might be better on helpfulness but worse on cost, latency, or safety. Single-metric testing fails to capture these critical trade-offs.

Invisible Evaluation

There is no equivalent of a click for AI quality. Existing tools cannot measure whether a response was actually good without thoughtful, scaled evaluation.

Experimentation Designed for AI

Var was built from the ground up for stochastic outputs, multi-objective evaluation, and the statistical honesty AI workloads demand. No retrofitting — just engineering that matches the problem.

Confidence intervals alongside point estimates — never just a single number
Track cost, latency, quality, and safety in the same experiment
Tail behavior analysis catches the 1% that ruins everything
Replay testing filters bad variants before they hit production
import { Var } from '@var/sdk' const experiment = Var.experiment({ name: 'prompt-comparison', variants: ['v1-concise', 'v2-detailed'], metrics: ['quality', 'latency', 'cost'] }) // Route users consistently const variant = experiment.assign(userId) const response = await generate(variant) // Auto-capture outcomes experiment.track(response, variant)

Everything You Need to Experiment

From prompt variations to full agent architectures — Var handles experimentation at every layer of the AI stack.

Multi-Layer Testing

Test prompts, models, agent configurations, or any combination. The same experiment surface handles everything, so learnings transfer across your stack.

Statistical Honesty

Var publishes confidence intervals, refuses to declare winners on weak evidence, and distinguishes practical from statistical significance.

Replay Testing

Run new variants against historical traffic before touching real users. Filter bad candidates fast, cheap, and safely.

AI-Native Judges

Rubric-based LLM evaluation, pairwise comparison, embedding similarity, and human review — layer methods for confidence.

Multi-Objective Analysis

Track cost, latency, quality across dimensions, and safety in the same experiment. See the full picture, not just one number.

Version Control

Every variant has stable IDs, version history, and audit trails. Promote winners in one click, roll back just as fast.

From Hypothesis to Shipped in Four Steps

Running an experiment in Var follows a short, predictable arc.

1

Define

Declare variants, traffic allocation, and the metrics that decide winners — in code or through the dashboard.

2

Instrument

Wrap relevant calls with the Var SDK. Deterministic routing ensures users see consistent variants throughout sessions.

3

Measure

Let traffic flow. Cost and latency captured automatically; quality via configurable judges and optional human review.

4

Ship

Promote the winner to production in one operation. If something regresses, roll back just as fast.

What Makes Var Different

Built specifically for AI, not retrofitted from marketing tools.

Honesty Over Optics

Most tools optimize for the appearance of clear answers. Var tells you when evidence is weak, when trade-offs are real, and when the long tail matters more than the average.

Replay-First Workflow

Filter out bad variants against historical traffic before they ever touch a real user. Live experiments are reserved for candidates that survive replay.

Full-Stack Experimentation

The same experiment surface handles prompts, models, and agent architectures. Learning transfers across every part of your AI stack.

System of Record

Every variant has stable IDs, version history, audit trails, and a record of every experiment it appeared in. No more ad-hoc prompt files.

What Teams Use Var For

From model selection to ongoing optimization, Var covers the full AI experimentation lifecycle.

Model Selection

Choose the Right Model

Replace vendor benchmarks with measurements against your own traffic. Know which model actually works best for your specific use case.

Prompt Engineering

Iterate with Evidence

Stop the lottery of intuition. Compare prompt versions with statistical rigor and know when a change actually helps.

Safe Migrations

Roll Out New Models Safely

Start at 1% traffic, expand only as the data confirms the upgrade is real. Catch regressions before customers do.

Cost Optimization

Validate Before Switching

Confirm that a smaller, cheaper model can handle the workload before committing. Know exactly what you are trading off.

Works With Your Stack

Clean HTTP API with SDKs in Python and TypeScript. Designed to wrap existing model calls without restructuring your application. Typically just a few lines of code to get started.

View Documentation
OpenAI
Anthropic
Google AI
Cohere
Llama
Mistral

Enterprise-Grade Security

For environments with strict data-handling needs, Var offers a self-hosted edition with the same API surface as the hosted service. Your data stays where you need it.

SOC 2 Type II
GDPR
HIPAA Ready
End-to-end encryption
Self-hosted option
Role-based access control
Complete audit trails

What Teams Are Saying

Var caught a regression in our customer support agent that would have gone unnoticed for weeks. The tail behavior analysis alone has saved us multiple incidents.

SK

Sarah Kim

Head of AI, Fintech Startup

We used to ship prompt changes based on vibes. Now we have actual evidence. The replay testing feature lets us filter bad ideas before they touch production.

MR

Marcus Rodriguez

ML Lead, Enterprise SaaS

The multi-objective analysis changed how we think about model selection. Seeing cost, latency, and quality trade-offs in one place made the decision obvious.

JC

Jessica Chen

VP Engineering, AI Platform

Var vs. Traditional A/B Testing

Capability Var Traditional Tools
AI-native statistical methodology
Multi-objective analysis
Replay testing
AI quality judges
Tail behavior analysis
Prompt version control
Confidence intervals Limited

Stop Guessing. Start Measuring.

The difference between an AI product that gets worse over time and one that gets steadily better comes down to one thing: measurement.